Why are Visuals so Important in Marketing?
There are many different reasons why photos and graphics are important for your business. Images are powerful motivators and encourage readers to engage with your content.
It is however important to make sure that your images are consistent and fit in with your branding and the message you are trying to convey, but if done right, images can help increase your customer engagement hugely.
Here are some facts about how images can help your marketing:
Info-graphics can increase web traffic by up to 12%.
Tweets with images gain over 150% more retweets than tweets without images.
Facebook posts with images can see 2.3X more engagement than those without images.
In 2018, 32% of marketers said visual images are the most important form of content for their business.
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Websites with images get more views. In fact they get nearly double more views according to one study that found online content with images gets 94% more views than pages without.
As more and more brands prioritize visual marketing, you can’t afford to be left behind. If you’d like help keeping your visuals consistent throughout your marketing, I’d love to help. Get in touch today for more information.